Hi! I’m Ally.

I’m a freelance design director with a background in conversational commerce, banking and financial services, and crafting design ecosystems for startups. I work across multiple surfaces (iOS, Android, & Web) and have led the design of products for tech companies, design agencies, and start-ups. Most recently, I led 0 to 1 initiatives focused on small and medium sized businesses at Twitter & led a product design team focused on SMS automations.  

Leading Design Teams & Product Design Vision

Attentive, Building and developing design Teams & talent across messaging products

Developing design teams & talent as a leader across 3 core product pillars — Design Leadership, Product Development Process, Cross Functional Alignment & Leadership.

Twitter, Building the roadmap across twitter for business

Co-founding a product team alongside senior members of product leadership, focused on small and medium sized businesses — Design Leadership, North Star Strategy, C-Suite Leadership Alignment, Cross Company Alignment.

Twitter, Defining a new vision for self service advertising & in-app Promoted content

Scoping and delivering 0 to 1 advertising products focused across international product teams — Distributed Teams, Performance Advertising, Internationalization.

Social Selling across domestic & international Markets

instagram shopping

Decoding the social selling sales funnel. User research on sales funnel behavior and direct-to-consumer brand shopping strategies. Go-To-Market Research, User Research, UX/UI Design.

Facebook Pages

Redesigning the FAQ tab. Interaction design for accessibility across devices — iOS, Android, & Web. UX/UI Design, Prototyping, Usability Testing.

Developing an incubation model for financial literacy

Citi Ventures, Easy 2 Decide

Breaking down the complexities of retirement planning. Data visualization and gamification designed to help those 50-65 improve their financial wellness and readiness for retirement. Product Strategy, Content Strategy, UX/UI Design.

Citi Ventures, Cinder

Personalizing the credit card experience for millennials.  Competitive analysis, user testing, interaction design for mobile web and AI. Stakeholder Workshops, Feature Ideation & Creation, UX/UI Design.

Citi Ventures, Boss

Turning financial data into insights for small business owners. User testing for feature identification and prioritization. MVP Feature Recommendation, User Testing,
Go-To-Market Strategy.

Building Design Ecosystems with Red Antler

Urban Remedy, Highlighting Products Within Brick and Mortar & Through E-Commerce

Aligning user experience with customer needs and goals through user research. Competitive Analysis, Feature Prioritization, Information Architecture.

Embroker, A New Approach To Small Business Insurance

Product positioning and digital strategy for an insurance brand. Digital experience audit, competitive analysis, user research for product positioning. Business Strategy, Product Strategy, Wireframes, UX/UI Design.

Skylark, Creating a Luxury Journey Map Focused On Travel

Redefining the digital experience of a luxury travel brand. User research, competitive analysis and user journey maps to differentiate web and mobile app interface. Stakeholder Workshops, Contextual Q&A User Research, Product Strategy, Interaction Design.
© 2021 Ally Keller