I’m a lead product designer based in NYC with a background in conversational commerce, banking and financial services, and crafting design ecosystems for startups. I work across multiple surfaces (iOS, Android, & Web) and design products for tech companies, design agencies, and start-ups. Most recently, I led end-to-end design of an MVP for a stealth startup that will ship internationally Fall 2019.
Decoding the social selling sales funnel. User research on sales funnel behavior and direct-to-consumer brand shopping strategies. Go-To-Market Research, User Research, UX/UI Design.
Breaking down the complexities of retirement planning. Data visualization and gamification designed to help those 50-65 improve their financial wellness and readiness for retirement. Product Strategy, Content Strategy, UX/UI Design.
Personalizing the credit card experience for millennials. Competitive analysis, user testing, interaction design for mobile web and AI. Stakeholder Workshops, Feature Ideation & Creation, UX/UI Design.
Embroker, A New Approach To Small Business Insurance
Product positioning and digital strategy for an insurance brand. Digital experience audit, competitive analysis, user research for product positioning. Business Strategy, Product Strategy, Wireframes, UX/UI Design.
Skylark, Creating a Luxury Journey Map Focused On Travel
Redefining the digital experience of a luxury travel brand. User research, competitive analysis and user journey maps to differentiate web and mobile app interface. Stakeholder Workshops, Contextual Q&A User Research, Product Strategy, Interaction Design.