Hi! I’m Ally.

I’m a lead product designer based in NYC with a background in conversational commerce, banking and financial services, and crafting design ecosystems for startups. I work across multiple surfaces (iOS, Android, & Web) and design products for tech companies, design agencies, and start-ups. Most recently, I led end-to-end design of an MVP for a stealth startup that will ship internationally Fall 2019.  


instagram shopping

Decoding the social selling sales funnel. User research on sales funnel behavior and direct-to-consumer brand shopping strategies. Go-To-Market Research, User Research, UX/UI Design.

Facebook Pages

Redesigning the FAQ tab. Interaction design for accessibility across devices — iOS, Android, & Web. UX/UI Design, Prototyping, Usability Testing.

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Citi Ventures, Easy 2 Decide

Breaking down the complexities of retirement planning. Data visualization and gamification designed to help those 50-65 improve their financial wellness and readiness for retirement. Product Strategy, Content Strategy, UX/UI Design.

Citi Ventures, Cinder

Personalizing the credit card experience for millennials.  Competitive analysis, user testing, interaction design for mobile web and AI. Stakeholder Workshops, Feature Ideation & Creation, UX/UI Design.

Citi Ventures, Boss

Turning financial data into insights for small business owners. User testing for feature identification and prioritization. MVP Feature Recommendation, User Testing,
Go-To-Market Strategy.

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Urban Remedy, Highlighting Products Within Brick and Mortar & Through E-Commerce

Aligning user experience with customer needs and goals through user research. Competitive Analysis, Feature Prioritization, Information Architecture.

Embroker, A New Approach To Small Business Insurance

Product positioning and digital strategy for an insurance brand. Digital experience audit, competitive analysis, user research for product positioning. Business Strategy, Product Strategy, Wireframes, UX/UI Design.

Skylark, Creating a Luxury Journey Map Focused On Travel

Redefining the digital experience of a luxury travel brand. User research, competitive analysis and user journey maps to differentiate web and mobile app interface. Stakeholder Workshops, Contextual Q&A User Research, Product Strategy, Interaction Design.
© 2020 Ally Keller
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