Ally Keller

Client work

Client work

Two chairs

Two chairs

patient dashboard & design system

patient dashboard & design system

Two Chairs is a mental health company reimagining therapy through a more structured, outcomes-driven approach.


I partnered with the Head of Design to deliver a patient dashboard. The work spanned desktop, tablet, and mobile, introducing 10+ new components that expanded their consumer-facing design system.

Grammarly

Grammarly

V-BARS REDESIGN & AI Product visions

V-BARS REDESIGN & AI Product visions

Grammarly helps millions of people communicate with clarity and confidence.


I led the redesign of the v-bars experience, improving custom prompt visibility and driving multiple rounds of content and grammar iteration. In parallel, I partnered with the Head of Design on two future vision projects exploring how Grammarly could evolve into a more tools-based, native-AI product.

crescent

crescent

user roles, permissions & spend controls

user roles & permissions

+ spend controls

user roles, permissions & spend controls

Crescent is a modern business banking platform built to help companies earn more on their cash while maintaining precise financial controls.


Working directly with the CEO and CTO, I designed the user roles, permissions, and spend controls experience, for recurring payments and expense management.

crescent

crescent

design system Overhaul

design system Overhaul

Partnering with the Head of Design, I overhauled Crescent's design system, applying an updated brand direction across Cash Accounts, Move Money, and Brokerage to create a more cohesive, scalable product foundation.

crux

crux

FOUNDING DESIGNER, CAPITAL MARKETS PLATFORM

reneweable energy

projects & portfolios

FOUNDING DESIGNER, CAPITAL MARKETS PLATFORM

Crux connects developers, investors, and corporate buyers transacting on clean energy tax credits.


As their first design hire, I partnered with the founding team to bring the product to market, designing over 50 flows across project discovery, due diligence, and brokerage. Those flows now facilitate billions in tax credit transactions.

ro

ro

founding designer, ro Body program

founding designer, ro Body program

Ro is a direct-to-patient telehealth company helping people access care entirely online.


I led design for the Ro Body Program, a 12-month weight management experience built around GLP-1 access and ongoing clinical support. Working across engineering, product, research, clinical, and operations, I designed the end-to-end patient journey focused on helping people achieve healthier outcomes.

vori

vori

grocery stores & supply chain

grocery stores & supply chain

Vori is a modern operating system for independent grocery stores.


I led the research and design of their Cost Change Reports feature. Mapping how items move through the supply chain and building a comprehensive dashboard for inventory management and bulk editing.

cash app

cash app

investing for teens & Parents

investing for teens & Parents

Cash App is one of the most widely used payment platforms in the US, expanding into banking, investing, and credit.


Partnering with the Head of Investing Product, we introduced an experience for teens to learn investing through family accounts. We built flows for identity verification, parental controls, and cross-account approval across banking and brokerage.

attentive

attentive

design leadership, messaging product

design leadership, messaging product

Attentive is a leading SMS and email marketing platform built for marketers.


I led the Messaging pillar, overseeing a diverse team of 12 designers across the messaging product and design systems. The group included design managers and product designers, ranging from principal to early-career.

twitter

twitter

founding designer, twitter for business

founding designer, twitter for business

Brought in to lead the vision for Twitter for Business alongside a Director of Product, I worked with senior directors across engineering, sales, research, and content to deliver a concept spanning multiple product surfaces for both businesses and consumers across Twitter's 150M user base.

twitter

twitter

Business Profiles & onboarding

Business Profiles & onboarding

Business Profiles

I led the design vision for Twitter's business profiles, business badges, and onboarding.The work spanned multiple rounds of research, including usability testing, quantitative studies, and foundational research across business types ranging from brick-and-mortar shops and digital brands to influencers and creators.

twitter

twitter

Quick promote & smb ads manager

Quick promote & smb ads manager

Partnering with product and engineering teams in London and Paris, I designed a new Quick Promote experience and a new ads manager tailored to small and medium-sized businesses advertising on Twitter.

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As a designer, I believe the best work results from collaboration with others. I've worked with teams all over the world to turn conceptual ideas (some starting on paper) into comprehensive design visions.


I also carve out time each quarter to work with local small businesses, because good design shouldn't only be for big teams.


say hello — allykeller@proton.me

As a designer, I believe the best work results from collaboration with others. I've worked with teams all over the world to turn conceptual ideas (some starting on paper) into comprehensive design visions.


I also carve out time each quarter to work with local small businesses, because good design shouldn't only be for big teams.


say hello — allykeller@proton.me