I’m a freelance design director with a background in conversational commerce, banking and financial services, and crafting design ecosystems for startups. I work across multiple surfaces (iOS, Android, & Web) and have led the design of products for tech companies, design agencies, and start-ups. Most recently, I led 0 to 1 initiatives focused on small and medium sized businesses at Twitter & led a product design team focused on SMS automations.
Leading Design Teams & Product Design Vision
Attentive, Building and developing design Teams & talent across messaging products
Developing design teams & talent as a leader across 3 core product pillars — Design Leadership, Product Development Process, Cross Functional Alignment & Leadership.
Jan 2021 - Present
Twitter, Building the roadmap across twitter for business
Co-founding a product team alongside senior members of product leadership, focused on small and medium sized businesses — Design Leadership, North Star Strategy, C-Suite Leadership Alignment, Cross Company Alignment.
Twitter, Defining a new vision for self service advertising & in-app Promoted content
Scoping and delivering 0 to 1 advertising products focused across international product teams — Distributed Teams, Performance Advertising, Internationalization.
Social Selling across domestic & international Markets
Decoding the social selling sales funnel. User research on sales funnel behavior and direct-to-consumer brand shopping strategies. Go-To-Market Research, User Research, UX/UI Design.
Developing an incubation model for financial literacy
Citi Ventures, Easy 2 Decide
Breaking down the complexities of retirement planning. Data visualization and gamification designed to help those 50-65 improve their financial wellness and readiness for retirement. Product Strategy, Content Strategy, UX/UI Design.
Personalizing the credit card experience for millennials. Competitive analysis, user testing, interaction design for mobile web and AI. Stakeholder Workshops, Feature Ideation & Creation, UX/UI Design.
Embroker, A New Approach To Small Business Insurance
Product positioning and digital strategy for an insurance brand. Digital experience audit, competitive analysis, user research for product positioning. Business Strategy, Product Strategy, Wireframes, UX/UI Design.
Skylark, Creating a Luxury Journey Map Focused On Travel
Redefining the digital experience of a luxury travel brand. User research, competitive analysis and user journey maps to differentiate web and mobile app interface. Stakeholder Workshops, Contextual Q&A User Research, Product Strategy, Interaction Design.