DESIGNING: SOCIAL TECH RENEWABLE ENERGY BANKING & FINANCIAL SERVICES SUPPLY CHAIN HEALTHCARE GOVERNMENT SERVICES

DESIGNING: SOCIAL TECH RENEWABLE ENERGY BANKING & FINANCIAL SERVICES SUPPLY CHAIN HEALTHCARE GOVERNMENT SERVICES

Hi, I'm Ally.

I’m an independent product design lead with a background in conversational commerce, banking & financial services, and crafting design ecosystems for startups.

I work across multiple surfaces (iOS, Android, & Web) and have led the design of products for global teams at tech companies, design agencies, and start-ups. I currently lead design at Crux, a company focused on financing energy change.

Ro, The Body Program

Over a year, I worked with the Ro Body team to develop The Body Program to support Ro patients in their journey to achieve their goals around improved metabolic health, and specifically improving their relationship to weight management.

industry

Healthcare / behavioral change

Deliverables

0 to 1 product delivery

PRoduct discovery

mobile / web / analog

Cash App, Teen's Investing

Products like Cash App serve as accessible financial tool for people to begin the experience of investing in stocks and cryptocurrencies. I designed Teen’s Investing on Cash App during a five-month consultancy engagement.

industry

finance / banking & investing

Deliverables

0 to 1 product delivery

PRoduct discovery

usability study

Twitter for Professionals, Business Profiles

I led the design of products across Twitter for Professionals, a new product surface focused on the experiences of small and medium sized businesses. As the founding designer, I delivered the strategy across every touchpoint that a business has on Twitter.

industry

social / Advertising / commerce

Deliverables

new market innovation

PRoduct strategy

EXECUTIVE leadership buy in

Twitter For Professionals, Quick Promote

Quick Promote is the easiest way for a small business to advertise products on Twitter. Acting as the primary revenue driver for the Self-Service Advertising sales team it had remained largely untouched since it had been launched in 2015. I led the redesign of Quick Promote across iOS, Android, and Web surfaces.

industry

social / Advertising / commerce

Deliverables

net new product delivery

product design

ios, android, web

Instagram, Shopping Insights

Engaging the business strategy, product marketing, and data science teams, I researched sales funnel behavior and gained insight into direct-to-consumer brand shopping strategies in order to deliver Shopping Insights on Instagram.

industry

social / commerce

Deliverables

go to market research

PRoduct design

usability study

Facebook, Designing The FAQ Tab

Facebook Pages is one of the oldest social surfaces facilitating interactions and creating real-world impact for small business owners and brands. Leading the FAQ tab redesign across iOS, Android, and Web, I sought to leverage interaction design, optimize functionality and ensure accessibility across devices.

industry

social / b2bb2C

Deliverables

product discovery

ios, android, & web

Prototyping & usability study

Citi Ventures, Easy 2 Decide

Breaking down the complexities of retirement planning. Easy 2 Decide addressed the pain points of preparing for the unknown and unexpected costs of retirement. It was designed for people between the ages of 50-65 who actively contributed to their retirement savings and wanted options to maximize their annual contribution.

industry

finance / 401k planning

Deliverables

Product strategy

PRoduct Design & discovery

content design

Citi Ventures, Cinder

Personalizing the credit card experience for millennials. Cinder was focused on helping people find cards based on both personalized perks and interests, while optimizing the application process by highlighting the features most valuable to credit card consumers.

industry

finance / marketplaces

Deliverables

stakeholder workshops

Feature Ideation & Creation

PRoduct Design

Citi Ventures, Boss

Turning financial data into insights for small business owners by providing a consolidated view of available cash & credit and helping business owners to track expenses, forecast operations, & offer financial services & products

industry

finance / small business banking

Deliverables

MVP Feature Recommendation

user testing

go to market strategy

I support agencies, design leaders, and product teams globally. I'm always happy to discuss new product experiences and collaborations.

e: allykeller.ux@gmail.com

BASED IN LOS ANGELES, CA — WORKING WITH FOUNDERS,PRODUCT TEAMS,& AGENCIES GLOBALLY

BASED IN LOS ANGELES, CA — WORKING WITH FOUNDERS,PRODUCT TEAMS,& AGENCIES GLOBALLY